← Workbook | Read the guide first · Chapter 4 · SELL
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The money part. The average creator with 10,000 followers makes about $0 a month — not because the audience isn't valuable, but because they never convert it. This fixes that. By the end you'll have a plan you can start this week, even at 1,000 followers.
Top to bottom. First clear your head (imposter), then decide what you sell, to whom, at what price, then build the actual sales content — a Story sequence, a Reel script, a DM close.
Your product-market fit in one sentence. A chosen method and price. An ICP filter for every post. A 5-step Story sales sequence. A Reel sales script. And a DM close that doesn't sound like a checkout page.
Exercises for Part 4 of the guide. The full breakdown of every monetisation method lives in the separate guide linked inside Part 4.
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Product-market fit is the moment someone says "this is exactly what I needed" — and means it. Strong creators don't start with formats or trends. They start at the bottom of this pyramid and build up.
| Layer | Yours |
|---|---|
| Target audience — for whom is this? | |
| Unmet need / pain — what they need but the market solves poorly | |
| Value proposition — the main value you deliver | |
| Offer / features — how you actually solve it | |
| The feeling (UX) — what they feel following you / using it |
In one sentence:
My content and offer are for [who], who struggle with [pain], and I help them [transformation].
Before tactics, the wall that stops most creators from making money: themselves. You don't need to be the best in the world. You need to be a few steps ahead of the person you're selling to.
| The thought in my head | The reframe |
|---|---|
| "Who am I to charge for this?" | |
| "There are people way more qualified." | |
| "I just figured out a few things that worked." | |
| "What if they ask me something I can't answer?" |
The person I was 12 months ago — what could I save them a year of figuring out alone?
Pick your primary path. (The full breakdown of every method is in the separate monetisation guide.)